Videology Adds Two Key Executives to Australian Leadership Team

NEW YORK, May 15, 2017 /PRNewswire-AsiaNet/--

-- Sky Reidy and Sam Moles Join Advertising Software Firm Specialized in the 
Converging TV and Video Marketplace

Videology -- a leading software provider for converged TV and video advertising 
-- today announced the expansion of its commercial leadership team in Australia.

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Sky Reidy has been named Managing Director, and Sam Moles has been named 
Commercial Director, for Australia and New Zealand.

The addition of these two industry veterans comes as Videology's Australian 
business continues to expand in parallel with the escalating need for video 
advertising technologies among advertisers, agencies and media companies.  
Videology has been in the Australia market since 2013, and currently accounts 
for approximately half of all programmatic video transactions in Australia, 
confirming its role as a leader in advanced TV solutions around the globe.

"We are at a pivotal time in our growth as a company, and as a leader in the 
Australian marketplace. Clearly, our technology fills a unique role within the 
converging TV and video landscape," said Ken Pao, Managing Director, Videology 
APAC. "We are so fortunate to have both Sky and Sam join our team when our 
potential for growth across Australia and New Zealand has never been stronger.  
Individually, and collectively, they have the experience to lead our team to 
the next level of success, and beyond."

Sky Reidy joins Videology as Managing Director for Australia and New Zealand, 
reporting to Pao.  Reidy has over 15 years of experience across media agency, 
publisher and technology environments spanning Australia, New Zealand, 
Malaysia, the United Kingdom and the United States. In this new role, she will 
be responsible for leading the adoption of Videology's products across its 
diversifying client base spanning the TV and video ecosystems.

Reidy brings considerable global expertise and industry experience to the role, 
having previously led business strategy and operations for Adslot, a technology 
company that manages workflow and trading of premium digital media between 
agencies and publishers.  Prior to Adslot, she was Global Product Manager for 
Facilitate Digital, a marketing technology company acquired by Adslot in 2013.  
A founding member of Mindshare Australia's digital team, she has also held ad 
operations and marketing roles at Yahoo!7 in Australia and Channel 4 in the 
United Kingdom. She completed her MBA (Technology) at AGSM in 2016.

Sam Moles has been named Commercial Director for Australia and New Zealand, 
reporting to Reidy.  Moles is a digital media sales veteran, with a successful 
track record of positioning and developing advertising technology companies in 
the market.  In his new role, he will work closely with Reidy and the extended 
APAC management team to identify and drive the most valuable growth 
opportunities for the Australian business.

Prior to joining Videology, Moles was Sales Director for Adaptly, where he led 
the development and execution of Adaptly's go-to-market strategy in Australia 
and New Zealand. Moles has also held senior sales leadership roles at 
Exponential Interactive, The Walt Disney Company and Adconion Media Group.

"Both Sky and Sam possess a deep knowledge of technology, understanding for the 
complementary nature of traditional and digital media, strong client 
relationships, and the ability to get it done -- the perfect attributes needed 
to carry out Videology's vision in Australia, a market of great strategic 
importance to the APAC region," added Pao.

About Videology
Videology ( is a leading software provider for converged TV 
and video advertising. By simplifying big data, we empower marketers and media 
companies to make smarter advertising decisions to fully harness the value of 
their audience across screens. Our math and science-based technology enables 
our customers to manage, measure and optimize digital video and TV advertising 
to achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors 
include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and 
Valhalla Partners. Videology is headquartered in New York, NY, with key offices 
in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo 
and sales teams across North America.

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Michele Skettino

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SOURCE: Videology