Amer Sports transforms sales and compensation planning with Anaplan's connected planning platform

HELSINKI and SAN FRANCISCO, Feb. 6, 2018 /PRNewswire-AsiaNet/ --

    - With Anaplan, Amer Sports gained transparency and accountability, and 
reduced time required to set sales quotas by an estimated 70 percent 

Amer Sports ( ), a sporting goods company with 
internationally recognized brands-including Salomon, Wilson, Atomic, Arc'teryx, 
Mavic, Suunto, and Precor-recently deployed Anaplan's connected planning 
platform to strengthen its sales and compensation planning. With Anaplan 
( ), Amer Sports' sales team gained greater visibility 
into sales targets and performance, was able to rapidly realign roles to 
execute a vital restructuring initiative, and reduced the time required to set 
sales quotas and targets by an estimated 70 percent.

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Amer Sports chose Anaplan because the flexibility of the platform enables rapid 
changes and accommodates business diversity-an important attribute, given Amer 
Sports' many brands. Key factors in choosing the Anaplan platform were its 
ability to handle large data volumes, provide transparency across dimensions, 
and enable accurate target setting. Quick and easy deployment was also 
important to the Amer Sports team. 

"The Anaplan platform enabled us to successfully execute a significant 
organizational and strategic change," said Thilo Dörr, Global Sales Development 
Manager, Amer Sports. "We realigned almost 440 sales professionals who 
previously had nearly identical roles into a new structure with four distinct 
positions, all of which operate across different locations. We used Anaplan to 
successfully drive this strategic change." 

Dorr also noted that his sales team can set its half-year targets in less than 
a day using the Anaplan platform-a task that took a week using spreadsheets. 
Field sales managers use the time saved to focus on customers and team 
performance. With Anaplan, Amer Sports can consolidate and view sales targets 
across territories, brands, accounts, and other dimensions. Transparency and 
accountability are improved because everyone uses the same data and key 
performance indicators.

"Amer Sports is now looking to expand the use of the Anaplan platform into 
territory planning and customer engagement monitoring," said Simon Tucker, 
Chief Customer Officer, Anaplan. "By significantly streamlining the planning 
process, delivering more consistent reporting, and improving visibility into 
key performance metrics, Amer Sports can improve business agility, which is a 
critical advantage in a competitive industry." 

To learn more about how customers are leveraging the Anaplan platform for 
connected planning, register for Hub 2018 ( ), Anaplan's 
annual connected planning conference at the Aria Hotel in Las Vegas from March 

About Anaplan 
Anaplan ( ) is driving a new age of connected planning. 
Large and fast-growing organizations use Anaplan's cloud platform in every 
business function to make better-informed plans and decisions, and to drive 
faster, more effective planning processes. Anaplan also provides support, 
training, and planning transformation advisory services. Anaplan is a privately 
held company based in San Francisco with 18 offices and over 150 expert 
partners worldwide. To learn more, visit

About Amer Sports 
Amer Sports ( is a sporting goods company with 
internationally recognized brands including Salomon, Wilson, Atomic, Arc'teryx, 
Mavic, Suunto and Precor. The company's technically advanced sports equipment, 
footwear and apparel improve performance and increase the enjoyment of sports 
and outdoor activities. The Group business is balanced by its broad portfolio 
of sports and products and a presence in all major markets. Amer Sports shares 
are listed on the Nasdaq Helsinki stock exchange (AMEAS).

SOURCE Anaplan

CONTACT: Mallory Vasquez,