MediaCom

Pinterest Names Smartly.io a Creative and Advertising Marketing Partner

SYDNEY, Oct. 9, 2018 /PRNewswire-AsiaNet/--

-- Smartly.io's creative automation and ad operations help advertisers scale on 
Pinterest

To support advanced advertisers and agencies as they look to reach new users, 
leading ad operations and creative automation platform Smartly.io today 
launched a new Pinterest solution with automated content creation, campaign 
management, in-depth reporting, and optimization. With 97 percent of Pinterest 
search queries unbranded, Smartly.io, now a Creative Pinterest Marketing 
Partner and Advertising Pinterest Marketing Partner, is helping marketers tap 
into 250 million purpose-driven users who are actively searching for 
inspiration but haven't yet made a purchase decision.

Logo - https://mma.prnewswire.com/media/530590/Smartly_Logo.jpg  

That mid-funnel mentality of Pinterest users is a huge opportunity, and 
Smartly.io helps advertisers pull in users not yet familiar with their brand. 
Most notably, Video and Image Templates, a tool Smartly.io first built for 
Facebook, is now available for Pinterest. These in-platform creative editors 
allow brands of any size to create and manage a high volume of still and video 
ads in real-time to reach the right audiences. Advertisers can automatically 
create on-brand Pins by combining their own content, such as product images, 
with text, branding, shapes, overlays, fonts and more.

Online fashion and sports retailer, THE ICONIC, aims to improve their workflow 
for direct response campaigns on Pinterest. Head of Paid Performance at THE 
ICONIC, David O'Rorke, says: "Smartly.io has helped us scale activities across 
both Facebook and Instagram and we're excited to take this partnership further 
with the integration of Pinterest. This integration will enable us to save time 
setting up and optimizing campaigns, and we're looking forward to seeing the 
initial results." 

Leading travel app Hopper is one of the first to use Smartly.io's automated 
video advertising in a prospecting campaign on Pinterest. Smartly.io adapted 
Hopper's existing video assets according to Pinterest's creative best practices 
to launch flight deals for six departure cities in North America. "At Hopper, 
we have been eager to unlock the value of Pinterest as the platform can help us 
reach and convert audiences who are actively interested in traveling. By 
combining creative services with their proprietary technology, Smartly.io 
allowed us to automate video advertising for Pinterest for the very first 
time," said Simon Lejeune, Head of User Acquisition, Hopper.

Smartly.io for Pinterest also allows advertisers to analyze campaign data and 
take action to tweak campaigns from the same view. Brands can access in-depth 
dynamic reporting for insights at the campaign, ad group and ad level to drive 
performance and inform campaign optimization. It also expands on 
Pinterest-native tools by adding cross-account reporting and analysis with 
multiple accounts viewable at once, critical for agencies and advertisers who 
manage multiple accounts.

The tool also simplifies the management of Pinterest boards, Pins and ad 
campaigns by bringing them all in one place. The campaign review functionality 
allows for multiple users to collaborate on drafts and review all campaign 
content prior to publishing.

"This is an exciting step for Smartly.io to expand our offering to Pinterest, 
where online advertisers see huge potential. It is easy to see why, because 
Pinterest is an incredible visual discovery engine where people have a strong 
intent to purchase. The good results that our customers have seen in Pinterest 
prove now is the right time for Smartly.io to help them scale their advertising 
by making the tool that our customers are used to in Facebook and Instagram 
available on Pinterest," said Kristo Ovaska, CEO and Co-Founder of Smartly.io.

To learn more about Smartly.io's Pinterest solution, visit www.smartly.io. 

About Smartly.io

Smartly.io makes online advertising easy, effective and enjoyable. We combine 
creative automation, ad operations and outstanding customer service to help 
650+ brands scale their results – not headcount – on Facebook, Instagram and 
Pinterest. We are a fast-growing community of 250+ Smartlies with 17 offices 
around the world.

Contact: Merrylyn Yeo  
         +65 8752 5506   
         merrylyn@smartly.io

SOURCE:  Smartly.io